We are Ashik and Vaishnavi, hailing from Tumkur, and proudly part of a family that has been immersed in the jewelry industry for over 103 years—now in our fourth generation. As passionate entrepreneurs, we are always exploring new innovations and creative approaches to bring our family-run business online and share our timeless treasures with people across India.

Our Approach to Selection

The jewelry industry in India is as vast and vibrant as our culture itself. Our mission is to curate silver jewelry that appeals to people of all ages and tastes. We have sought out manufacturers who specialize in lightweight, trendy designs that resonate with today’s fashion sensibilities. For us, jewelry is more than adornment—it is an expression of love, an enhancement of beauty, and a companion to every special moment. Each piece in our collection has been handpicked to suit all occasions, ensuring that every woman finds a piece she will cherish forever.